Great article on the inner workings of a Record Label

Check out this great article from the fantastic Musician Wages website entitled “What I Learned at My Record Label Job“.

The author, Cameron Mizell, writes about his time at Verve Records and what he learned from working with various departments such as digital production, strategic marketing, design, manufacturing and distribution etc.

One way to understand the whole process of selling records is to actually start with the Sales department suggesting a new angle on a product, such as a reissue series, that they feel will do well at certain retailers. Then the A&R, Creative, and Production departments jump into action to make the product a reality. Sometimes this involves creating exclusives for particular accounts (such as a Borders’ version with a bonus track). Exclusives are usually added to the schedule last minute and involve some quick manuvering through the processes mentioned above.

Written by mark · Filed Under Check It Out!, Recommended Reading 
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