A Chickenfoot Laying of Hands

Via Musicradar, Chickenfoot’s debut CD will be packed in heat sensitive material!

The album, which is released on June 9th (looking forward to it!), will come in packaging using tech from Chromatic Technologies Inc. which will react to heat from the touch of a hand/finger/body part revealing secret hidden images!!

Todd Gallopo, president of Meat and Potatoes, who designed the packaging says:

“The band and I agreed that the design had to be bold, iconic and layered with texture like the music they recorded. It had to have a visual ‘aaahhh-ha!’ factor that pulled it all together. To achieve this, I knew I had to experiment with some kind of special packaging treatment.

“When I explored the possibilities of thermochromic ink, all the pieces fell into place. The band had their bold album cover, I had my ‘aaahhh-ha!’ moment and the consumer will get to experience a different album package every time they pick it up.”

And I was just going to buy a digital version of the album! Clever marketing .